Hell’s Kitchen

It is assumed New York was the origin of the Leather Jacket in the early 1900s as we know it today. A lot of good ideas bloomed in the most exciting city in the world. A city that always reinvents itself. A key element for survival. Today we want to talk to you about one of the best examples of reinventing and survival: New York’s Hell’s Kitchen neighborhood.



Hell's Kitchen, also known as Clinton, is a neighborhood in Manhattan, New York. It is bounded by streets 34 and 59 to the south and north, respectively; and the Hudson River and Eighth Avenue to the west and east.

In the early 1800s, when one of the main immigrant groups was the Irish, several of New York City's slums were filled to the brim with Irishmen seeking a respite from their home country. One of Lower Manhattan's most notorious slums was called "Five Points," which was reportedly so famous for its poverty, corruption, and debauchery that even tourists came to visit.

Originally the expression "Hell's Kitchen" referred to a South London slum. The term in reference appeared in New York on September 22, 1881, when a New York Times reporter went to the police station to obtain details of a multiple murder.

He referred to a particular building at 39th Street and Tenth Avenue as "Hell's Kitchen" and pointed out that this entire area was probably the lowest and dirtiest in the city. Following this article, the section of 39th Street that is between Ninth and Tenth avenues was named that way, extending the name to the entire surrounding area.

Another version attributes the origin of the name to a German restaurant that

existed in the area, and whose name was Heil's Kitchen. But the most common version is the story of Dutch Fred The Cop, a veteran cop who worked with his rookie partner. They were both watching a small riot on 39th Street near Tenth Avenue. The story indicates that the rookie should have said: "This place is hell" to which the veteran replied: “Hell is a warm site, This is Hell's Kitchen! "

Whatever the origin of the name is, today Hell's Kitchen has reclaimed its name by becoming a reborn. Hell’s Kitchen is a place to do it up. There’s cuisine from around the globe, all kinds of nightlife: jazz haunts, clubs, bars, rooftop lounges, theaters and dance thrive a stone’s throw from Broadway and The High Line’s Park northern entrance is at the rail yards on this neighborhood’s southern tip. Hell’s kitchen had to reinvent just as our iconic Bomber’s Jacket. A stylish, functional and timeless companion is the ideal garment to be seen there. Hell’s Kitchen, a place to walk by and to live... a reinvented place. A survivor.

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